( ´･ω･`)
The Problem
Your boss/manager/mom says "be more data-driven" but doesn't even know what that means
You're Expected To:
- →Translate GA4 metrics into actionable design tasks
- →Present findings to non-technical stakeholders
- →Prove ROI on your UX changes
- →Look like you have a data team (when you don't)
Reality Check:
- ×GA4 is overwhelming and filled with jargon
- ×Your boss wants insights NOW, not after a course
- ×Existing tools cost $200+/mo and require training
- ×Nobody tells you what to actually DO with the data
(•̀ᴗ•́)و ̑̑
The Solution
Data-driven insights without the data science degree
Connect
Link GA4 + Search Console in one click
Analyze
AI maps your pages, captures screenshots, pulls metrics
Report
Get actionable insights in plain English + marketing-speak
What You Actually Get:
For Your Boss:
→ Executive summary (Slack-ready)
→ Metrics with context + verdicts
→ Marketing-literate analysis
→ Plain English translation
For You:
→ Specific design tasks to fix
→ Time estimates for changes
→ Before/after case studies
→ Portfolio-ready proof of impact
Features That Actually Matter
No fluff. Just what you need to look smart in meetings.
AI-Powered Tier Mapping
Automatically categorizes your pages into Money Pages, Traffic Pages, and Ignore. Drag-and-drop to adjust.
Dual-Mode Reports
Every report generates BOTH marketing-speak AND plain English simultaneously. One boss, many languages.
Auto-Screenshots
Captures full-page screenshots so the N.A.I.Y.C. can actually see what it's analyzing. Visual proof included.
Keyword Opportunities
Search Console integration reveals ranking opportunities: high impressions, low clicks = easy wins.
Portfolio Case Studies
Track before/after metrics automatically. Generate case studies proving your design impact.
Diagnostic Checklists
Not just "what's wrong" but "what to check on each page" with time estimates for fixes.
| Other Tools | GTM-Insight | |
|---|---|---|
| Price | $200+/mo | $19/mo |
| Time to Value | Hours of training | 5 minutes |
| What You Get | "Here's your data" | "Here's what to DO" |
| Plain English Mode | × | ✓ |
| Design Task List | × | ✓ |
Built For You
If you've ever been asked to "be more data-driven," this is for you.
Freelance Designer
Pain: Client asks "is the website working?" — no idea how to answer
Solution: Generate professional report in 5 min before client call
In-House Designer
Pain: Boss says "be more data-driven" but doesn't know what that means
Solution: Translate GA4 into design tasks + boss-speak
Small Agency
Pain: Can't afford dedicated analyst, juniors struggle with GA4
Solution: Make juniors look senior; standardize reporting
Webflow/Framer Dev
Pain: Great at building, terrible at analytics
Solution: Connect the dots between traffic and design decisions
Real Scenario (｡•̀ᴗ-)✧
Before N.A.I.Y.C. GTM:
→ Boss: "The pricing page isn't converting well."
→ You: "Um... I'll check GA4?"
→ 2 hours later: Still confused by GA4 interface
→ You: "I think... maybe the bounce rate is high?"
→ Boss: "What does that mean I should do?"
→ You: "¯\_(ツ)_/¯"
With N.A.I.Y.C. GTM:
→ Boss: "The pricing page isn't converting well."
→ You: "Let me pull the report... (5 minutes later)"
→ You: "Traffic is up 18%, but conversion is below site average."
→ You: "The CTA is below the fold. Moving it could improve conversions by ~2%."
→ You: "Boss: "Great, do it."
→ You: "(•̀ᴗ•́)و"